The Heritage Collection salutes the evolution of a revolution. By bringing back vintage rarities like Eyeshades, Razor Blades and Frogskins for a limited time, Oakley celebrate the 30th anniversary of Oakley performance eyewear. Now today's athletes can carry the colours of history and pride.
Oakley invented the world's first true performance eyewear in 1984, and over the decades, more medals and championships have been won when wearing Oakley eyewear than with any other single sport product on Earth. Oakley opened the design vault for the 30 year anniversary and brought back three favourites with colours from the era that started it all.
To let athletes pay tribute to sport heritage while enjoying state-of-the-art technology, the collection also includes renditions of RadarLock™, Radar®, Flak Jacket® XLJ, and Racing Jacket®. Oakley's artists accented the top edge of each frame with a printed stripe graphic that carries the colours of their original eyewear creations from 30 years ago. A "30" graphic is laser etched at the corner of the lens in each edition, and as with all designs in the Heritage Collection, the custom Microclear bag is decked with art that celebrates the anniversary.
Prada's Spring/Summer 2014 Rising Star
Miuccia Prada has called back actor Dane DeHaan for a second campaign stint as the sole star of the label's Spring/Summer 2014 men's eyewear campaign.
Miuccia Prada has an intuitive eye for hiring future stars, always capturing them at the cusp of their big-time successes. Dane Dehaan has returned as the star of Prada's Spring/Summer 2014 campaign; he joins acclaimed actors Gary Oldman, Christoph Waltz, Willem Defoe and Toby Maguire, who have all posed in the Italian designs previously. Dane Dehaan first became known for his roles in television shows In Treatment and True Blood, before being cast as Ryan Gosling's troubled son in The Place Beyond The Pines. For now though, the 27-year-old actor still has time to pursue his career with Prada. With a new BAFTA 2014 Rising Star nomination and the Spiderman promotion tour coming up, Dane DeHaan is sure to be a huge success with the brand.
Giorgio Armani celebrates "One Night Only Paris
First it was London in 2006, then Tokyo in 2007, Peking in 2012, and more recently Rome and New York in 2013; Giorgio Armani has recently just held his sixth One Night Only event at Palais de Tokyo in Paris, on January 21st 2014.
The brand exclusively unveiled its Giorgio Armani Privé Spring/Summer 2014 Haute Couture collection in the Palais de Tokyo, before opening the Eccentrico exhibition, a retrospective look at the history of the Italian house, with a selection of Giorgio Armani couture dresses, accessories and jewellery. In keeping with previous years, the event has been live-streamed directly onto Giorgio Armani's website, allowing fashion-lovers to see the party, along with a glimpse at all the exclusive content created especially for the event. Giorgio Armani has also enlisted the help of French filmmaker Loïc Prigent, who followed the designer in his preparations for the night. The director has conceived a series of short films, showing the designer's special relationship with Paris.
Discover the event & exclusive videos>
CHANEL presents "E-Motion", the 2014 High Summer Collection
This season, Karl Lagerfeld chose Alice Dellal to be the face of the 2014 Spring Summer campaign. Famous for her unusual look, she expresses all the freedom and audacity which characterised the style of Mademoiselle Chanel. Refreshing & colourful, the photos create a very feminine atmosphere while Alice Dellal embodies a rock, poetic, subtly rebellious muse.
The "E-Motion" collection follows women in their day-to-day activities and offers constant elegance & comfort from daily activities to athletic performances. For each activity, Chanel creative studio imagined one story; Flex & Quilt for daily activities and Signé Sport for athletic performances.
Flex & Quilt features a rich colour palette of classic associations as well as new harmonies, and features matelassé in genuine leather on the temples. Three sun styles and four optical styles are available. Signé Sport is the new elegant sporty-chic story. Light, profiled, the frames will perfectly embrace your face shape. An internal layer of rubber ensures the best fit while absorbing the vibrations during physical efforts.
The Filigrana collection features a sensual optical style with a luxury golden filigree temple, taken from the Dolce&Gabbana Autumn Winter 2014 Fashion Show.
This elegant acetate frame has a distinctive square shape and draws its inspiration from the rich tradition of Sicily and the craftsmanship of the Filigrana jewels. This elaborate decoration is made by an exclusive and very complicated etching process, known as "Fototranciatura". The etching is applied to golden stainless steel that guarantees precision in producing its lace-like filigree effect. These are all enriched with a floral décor on the temples, complimenting the black and havana styles.
Sun frames are also available in a dedicated case and packaging, reflecting the exclusivity of the brand.
Ray-Ban Tech Collection
19th September 2013, 29 –32 Oval Space, London, E2 9DT
For 2013, the heritage of Ray-Ban developed into the story of lenses. The RAY-BAN ENVISION campaign tells the story of five iconic lens features, each with their own stories, statement and look. To celebrate this, we asked Ray-Ban fans to submit their vision for a chance to see it realised by Ray-Ban.
Joel Duxbury was chosen for the originality of his vision - for his favourite DJ's Disclosure and Krystal Klear to play at an incredible party inspired by a bouncy castle.
On Thursday 19th September his vision was realised at the Envision Blow Up Party held at the Oval Space, London. This incredible event, featuring huge inflatable decorations and an explosive set from the Mercury prize nominated, Disclosure, saw 600 guests party with Ray-Ban.
Eyewear Trends: Purple
Iconic motifs and a rain of crystals for a new rock and glamour effect.
Inspired by the Versace fashion jewellery line, the new Icon Stones Collection combines hyper-femininity and sensuality in a game of bold and provoking contrasts. This collection features in the Versace 2013 Fall Winter advertising campaign, starring Kate Moss.
The frames are characterised by soft lines, oversize shapes, and iconic motifs such as the Versace Medusa emblem which is luxuriously embellished with Austrian crystals on the temples. Complemented by an exclusive case, these frames make the perfect festive gift.
The advertised style, VE 3181B, is decorated with the triple Medusa symbol surrounded by ninety-six Austrian crystals. With a colour palette inspired by the women's Fall Winter 2013 catwalk collection, these frames are also available in Asian fit.
Prada Linea Rossa "Netex"
Founded in 1975 by Giorgio Armani, Emporio Armani is regarded as the younger, more fashion forward line of the brand - building on classic styles and adding a seasonal twist to make it vibrant and appealing.
The Elle collection represents feminine styles that take inspiration from Emporio Armani accessories, focusing on the detail of the Elle handbag. The classic Emporio Armani eagle is lasered on the temple décor and under varnish on the internal side of the right temple tip. The strong finishing details on the temples show true fashion forward innovation.
The Milled Eagle collection features the Emporio Armani eagle interpreted on these unique leisure frames for men. Positioned at an angle, the eagle logo has been carved out allowing the underlying colour to shine through.
Dolce & Gabbana "Mambo"
Leading the way in new technology once again, Dolce&Gabbana introduce the "Mambo" collection which translates vivid colour themes from the SS12 fashion show into feminine and elegant shapes. With distinctive and unique elements provided by the hard core metal encased by clear plastic, in a range of seasonal matt colours, there are a wide range of shapes available.
Prada Man "Wedge"
Sported in the SS12 campaign images by actor Michael Pitt, the new Special Project by Prada is available in two sun models (PR 58OS, PR 57OS). These semi-rimless sun styles are encased within an extra-light, innovative metal wire frame and a colourful lens selection to mirror and enhance the catwalk mood. A sophisticated and refined 50's flavour in two variants.
Miu Mu "Culte" Sunglasses
The unique geometrical and provocative silhouette of the SS12 Miu Miu Special Project "Culte Sunglasses" winks at the "witch-like" mood of the SS12 collection. This metal style is created via a carving process beginning with a single piece of steel. The gold-brushed metal front is combined with three different shades, from mother-of-pearl to smoky-brown and grey charcoal.
Prada "Minimal Baroque"
The Prada "Baroque" frame was the runaway success of 2011, seen on catwalks and celebrity faces throughout the year. For 2012 Prada have reinvented this global best seller, retaining the iconic curly temple detail but updating the frontal to a more modern and sophisticated shape. There is a more diverse colour palette, and all sun pieces are glazable. For the first time there is also an optical frame, echoing the rich rococo curls along each temple.
Dolce & Gabbana "Matt Silk"
Inspired by their Dolce & Gabbana make-up line, the powdery colours of the new S/S12 eyewear project explore a fresh and glamorous romance: Ivory, Ruby, Coffee, Secret, Eden and Bon Bon provide the colour palette for a spontaneous yet confident look. The Matt Silk styles convey the energy of the '50s through an oversize Papillon shape, a tribute to the sexy cat eye styles and slightly bolder optical models.
Prada: Spring/Summer 2012
The tone is positive and optimistic, rich and refined. With visuals shot by Steven Meisel, the images are a playful take on America in the 1950s. They play with pop suggestions in a post-modern mix of new horizons and economic success. The bright colours serve to enhance the optimism of the period, shot in a petrol station the campaign's protagonists arrive with brand-new cars to celebrate a beatiful summer day. The sun image above is from the Swing Collection, the frames are the stars of some of the most powerful visuals of this season.
Prada Linea Rossa "Netex"
Prada Linea Rossa are leaders in the research and development of new technological solutions, proud to be involved in some of the most important sailing events in the world. Netex is a brand new Prada Linea Rossa tech collection, made from materials resistant to water, low temperatures and perspiration which makes them ideal for sportsmen and those who enjoy outdoor activities. The temples are made from an aluminized fiber glass fabric called Alutex®, created by woven strands of fiber glass coated in a special resin which is then stored at minus degrees for added resistance. The resulting material shares some of the aesthetic properties of steel, but has a unique strength and flexibility allowing a lightweight and comfortable fitting. In addition, thanks to the rubber and metal core Netex temples can be modelled, adapted and restored to their original shape without being subjected to warming.
The Netex collection is the ultimate innovation from Prada Linea Rossa, a brand always searching for the latest solutions. For those looking for an innovative combination between fashion and casual tech, these frames provide the perfect match.
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33 The Parade